by Aaliya PanjuVOGUE FEATURE – ETHNIC ELEGANCE
– Aaliya Panju, Trivium PR
Style, eloquence, and superior craftsmanship, three qualities that best describe the clothing label ‘Varsha’. Catering to the modern woman of today, the brand is dedicated to creating an impactful change in the Indian womenswear space. For a brand that started out as the distributor of shirting fabrics in Chennai in 1993, a lot has changed in the trajectory of womenswear brand Varsha. The founder, Sri Gopal, a textile businessman, started Varsha to cater to the ever-evolving fashion trends until his sons, Rahul and Yashraj took over and continued the legacy. Inspired by his father’s vision and along with the guidance and mentorship of his older brother, Yashraj who sits at the helm of Varsha, grew the business to a whole new height with his discernment and passion for creating an impactful change in the Indian womenswear space.
In an age where the division of women’s clothing has been widely governed by westbound trends, Varsha’s strength and unique selling point are that their ethnic wear designs are as luxurious as they are individualistic. Catering to the discerning woman of today, the clothing label stands out for its revolutionary ethnic wear that perfectly fuses tradition with contemporary trends while being extremely cost-effective.
Cutting-edge discoveries are characteristic of Varsha as a brand, where the use of new-age digital and electronic technology has been brought into the long-established Indian fashion field. Every garment presented to the consumer is the result of a detailed and comprehensive processed printing technique.
Putting emphasis on the quality of offerings provided by Varsha, Yashraj says, “This vision was brought to life through continuous, consistent and tireless fact-findings along with trial and errors. Through the carrying forward of this vision, Varsha has been able to propel a storm in the market, taking flight with avant-garde and imaginative approaches.”
“Build your legacy & watch it flourish.” – Sri Gopal Bhaiya
“Use your visionary Compass to achieve your goals” – Yashraj Bhaiya
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